BAD BOY Cobalt Eau de Parfum puts an electrifying new spin on the duality of modern masculinity–the concept that defines every BAD BOY fragrance–while celebrating the bond of brotherhood, drawing inspiration from the strength of cobalt and its powerful pigmented hue. 

A fusion of mineral sexiness and wild freshness, this energizing and complex Eau de Parfum shows us Bad Boy at his most elegant, inspired to be himself and confident that anything is possible alongside his trusted friends

The House of Carolina Herrera has embraced the beauty and joy of a vibrant life for over three decades. Bold elegance and modern refinement continue to guide the House each day.

“I have a responsibility to the woman of today—to make her feel confident, modern and above all else beautiful.” The House of Carolina Herrera has embraced the beauty and joy of a vibrant life for over three decades, defining a signature style of bold elegance and modern refinement that continues to guide the House each day.

Born as a celebration of youth, 212 fragrances reflect the free spirit of a new generation and the vibrant energy of New York City.

Created with New York’s energetic spirit and fearless sense of confidence in mind, 212 combines a sense of past and present into refreshingly modern scents for the spirited. Youthful notes are grounded with a sensual finish for intriguingly bold fragrances, designed to compliment the zestful creativity of those who bring the party everywhere they go.

212 Heroes is the latest evolution of the 212 fragrance family—born as a celebration of youth—that pays tribute to street culture and the freedom and authenticity of today’s generation. 212 Heroes takes the party to the streets of New York City, a pivotal space for rebellion, where dreams are born and where nobody is excluded. 

Bold and magnetic, BAD BOY seduces and captivates with the speed and precision of lightning. A celebration of new masculinity, it’s an ode to rebellious men who dare to follow their own path and who fight for their principles. Surprising, elegant, powerful and sexy, 

BAD BOY is a fragrance of opposites. Light and dark elements attract and hurl together to create an energizing duality that reflects the unique and complex personality of the modern man.

BAD BOY Le Parfum redefines the iconic BAD BOY scent with an electrifying new formula that’s bolder than ever before. Unapologetic, authentic and mysterious, this irreverent scent embodies the duality of modern man with a surprising blend of high-voltage hemp and warm, seductive leather. 

The height of non-conformist sophistication, BAD BOY Le Parfum is proof that rules are made to be broken.